Marketing Image Library Optimization in SharePoint
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Project Overview
A professional services organization based in British Columbia relied on a SharePoint-hosted image library to manage and distribute approved marketing visuals. The library served as a central repository for images used in external communications, but staff frequently encountered challenges locating the right assets due to inconsistent metadata and limited search capabilities. These inefficiencies led to delays in campaign execution and increased risk of using outdated or incorrect visuals. The organization sought to improve the search experience and interface design to ensure fast, accurate access to approved marketing images, while maintaining brand consistency and reducing time spent on manual image retrieval.
Execution
The solution focused on optimizing the existing SharePoint image library without rebuilding it, preserving its structure while enhancing its functionality. The team leveraged the PnP Modern Search web part to refine search behavior, ensuring that results were accurate and limited to the correct folders. Metadata fields were aligned with search filters to improve discoverability, and the user interface was redesigned to support intuitive browsing, previewing, and downloading of images. These enhancements were implemented remotely, with thorough testing and documentation provided to support long-term usability.
• Search Optimization — Refined the PnP Modern Search configuration to ensure accurate folder-specific results and seamless integration with metadata filters.
• Query Refinement — Corrected and streamlined the “Search the Marketing Image Library” query to eliminate irrelevant results and improve precision.
• Custom Result Card Layouts — Redesigned search result cards to include image thumbnails, tag lists, full titles, and quick-access icons for metadata viewing and downloads.
• Enhanced Image Viewing — Enabled dual viewing modes: hover-based previews for quick inspection and full-size image display in a separate window for detailed review.
• Documentation & Training — Delivered step-by-step documentation and a video walkthrough to support user adoption and ongoing maintenance.
Results
The optimized marketing image library significantly improved the organization’s ability to locate and utilize approved visual assets. Staff reported greater ease in navigating the library, with enhanced metadata filtering and search precision reducing time spent locating images. The redesigned interface supported faster decision-making and improved collaboration across teams, while the documentation ensured consistent use and long-term sustainability.
• Search results now consistently return accurate, folder-specific marketing images.
• Metadata visibility has improved content discoverability and tagging consistency.
• Users report greater ease in previewing and downloading approved visuals.